This week I was invited to Tiffany & Co. on Bond Street and it was for a really exciting reason – to celebrate the brand’s first fragrance.

When we arrived at the store we were told all about the Tiffany & Co. legacy and then we got to try on some rings (!!!) and get up close ‘n’ personal with the diamonds. Standard. Such a baller morning, I tell you.

Heading upstairs we took our seat at the beautiful table and treated to chocolate croissants and pancakes. We were then told all about the new fragrance created by world-renowned master perfumer Daniela Andrier of Givaudan.

I’m rubbish talking about notes (honestly, who really cares? No, but do you?) but it smells like luxury. It’s Tiffany & Co. – what do you expect? The floral musk is mixed with patchouli and it really is gorgeous. To be fair, the bottle is an Insta-girl’s dream. It even comes in the signature Tiffany Blue Box – bouji or what?!

The base of the bottle is inspired by one of its iconic diamond cuts – the 128.54-carat Tiffany Diamond —perhaps the world’s most rare yellow diamond. The bottle also features a hint of Tiffany Blue on the collar and the cap is engraved with the Tiffany & Co. mark. Told ya: Boujiiiiii.

Because it’s a big launch the fragrance has a  super stylish campaign video shot by legendary photographer Steven Meisel and it features models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. Watch the trailer below, and you can buy the fragrance exclusively at Debenhams as of today.